We hold everyone on Waldoo to a very high standard and could have put an account on hold for many reason. We will specify in our “On Hold” email, but most commonly for influencers, it will be due to a low follower count or low interaction rate, even with a large following. To run an effective influencer marketing campaign one must have an audience that engages often and takes all content that the influencer creates to heart.
A business getting put on hold will often be due to not having a large enough web presence to verify they will be legitimate and provide mutual value to our influencers. Often times we will counter a small web presence with a personal conversation with someone from the business team in order to really form a relationship to know and trust they are a good fit.